Hon Speaker, Eskom's 49 Million campaign, launched on 18 March 2011 by the Deputy President, is an initiative aimed at empowering all South Africans to become part of an electricity-efficient future. This campaign fills an urgent need for all South Africans to embrace energy saving as a national culture, thereby joining the global journey towards a sustainable future.
This campaign will emphasise that the days of unnecessary electricity use are gone forever and that actions to become energy-efficient users will become the new South African imperative. This is a campaign calling on all South Africans to think about and act urgently in regard to their individual power usage and consumption. It is a call to action for every individual, company, business and the community to get involved in energy saving and to lead South Africa to a sustainable energy future and a better tomorrow for all. By saving energy, South Africans will be contributing towards ensuring continued economic growth by taking the pressure off the grid while Eskom builds the power stations that will ensure electricity sustainability for the future of all South Africans. Thank you. [Applause.]