NATIONAL ASSEMBLY
INTERNAL QUESTION
QUESTIONS FOR ORAL REPLY
Monday, 2 November 2009
2015. Ms A M Dreyer (DA) to ask the Minister for the Public Service and
Administration:
(1) What total amount in respect of advertising has his department and
all specified entities reporting to it (a) budgeted for and (b) spent
(i) in the 2008-09 financial year and (ii) during the period 1 April
2009 up to the latest specified date for which information is
available;
(2) (a) what total number of advertisements for his department (i)
appeared in the print media and (ii) were broadcast on (aa) radio and
(bb) television, (b) how much did each advertisement cost and (c) what
was the purpose of each advertisement? NW2667E
REPLY:
(1)(a)(i) The budget for the advertising items for the 2008/09 financial
year is as follows:
Marketing: R12.360.000.00
Recruitment: R 2.151.000.00
Tenders: R 305.000.00
(1)(b)(i) The expenditure for the advertising items for the 2008/09
financial year is as follows:
Marketing: R12.036.199.72
Recruitment: R 2.147.209.41
Tenders: R 289.084.67
(1)(a)(ii) The budget for the advertising items for the 2009/10 financial
year is as follows:
Marketing: R4.511.000.00
Recruitment: R 770.000.00
Tenders: R1.162.000.00
(1)(b)(i) The expenditure for the advertising items for the period ending
31 October 2009 is as follows:
Marketing: R1.266.700.50
Recruitment: R 425.726.60
Tenders: R 20.699.04
(2)(a) The number of advertisements placed in the 2008/09 financial
year by the department for marketing is twenty-five and the
details are as follows:
|Advertisement |Type of Media|Media details |Purpose of |Cost of the |
|item | | |placing the |advertisement |
| | | |advertising | |
| |(2)(a)(i)(ii)| |(2)(c) |(2)(b) |
|Marketing | | | | |
| |Newspaper |City Press, |Marketing the |239 754.40 |
| |media |Sunday Sun, |Batho Pele | |
| | |Sunday Times |principles | |
| | |and the | | |
| | |Sowetan | | |
| |Newspaper |Sunday |Marketing the |337 588.73 |
| |media |Independent, |Single Public | |
| | |Rapport, |Service | |
| | |Sunday Times, |campaign | |
| | |City Press, | | |
| | |Sunday Sun, he| | |
| | |Sowetan, | | |
| | |Sunday World | | |
| |Newspaper |City press |Buying media |160 195.54 |
| |media | |services for | |
| | | |the | |
| | | |departmental | |
| | | |Budget Vote | |
| | | |Speech. | |
| |Television |Mercury Media |Promoting |736 118.13 |
| |media | |Batho Pele | |
| | | |principles by | |
| | | |marketing the | |
| | | |Know Your | |
| | | |Services | |
| | | |Rights booklet| |
| | | |to the SA | |
| | | |citizens with | |
| | | |the aim of | |
| | | |empowering | |
| | | |them to be | |
| | | |aware of all | |
| | | |services | |
| | | |provided by | |
| | | |Government. | |
| |Production |Mercury Media |Buying |62 510.76 |
| |media | |promotional | |
| | | |material | |
| |Magazine |SA Blue Pages |Directory |22 174.43 |
| |media | |listing for | |
| | | |the dpsa in | |
| | | |the Yellow and| |
| | | |Blue and White| |
| | | |Pages | |
| |Newspaper |City Press |Marketing the |151 100.70 |
| |media | |Gender Indaba | |
| |Newspaper |Mail & |Calling for |192 069.07 |
| |media |Guardian |entries for | |
| | |Sowetan |the Annual | |
| | |Sunday Times |Innovation | |
| | | |Awards | |
| |Magazine |SADC Summit |Create |11 422.80 |
| |media |Brochure |awareness | |
| | | |about the | |
| | | |UNPAN portal | |
| |Exhibition |Career expo in|Create |11 029.50 |
| | |East London |awareness | |
| | | |about the | |
| | | |learnership | |
| | | |programme | |
| |Radio, |SA FM, RSG, |Advertise the |1 543 814.02 |
| |television, |702, Metro, |launch of the | |
| |newspaper and|Ukhozi, |Urban Thusong | |
| |outdoor media|Umhlobo, |Centre in the | |
| | |Thobela, |Maponya Mall | |
| | |Lesedi, | | |
| | |Motsweding, | | |
| | |Lotus, | | |
| | |Ligwalalagwala| | |
| | |, Phalaphala, | | |
| | |Munghana, | | |
| | |iKwekwezi, | | |
| | |KAYA, 99.2 | | |
| | |YFM, GAGASI | | |
| |Magazine |SAWUBONA |Marketing the |47 880.00 |
| |media | |Batho Pele | |
| | | |learning | |
| | | |network | |
| | | |conference | |
| |Digital media|Post Office |Marketing the |96 387.00 |
| | |Network |CPSI Awards | |
| | | |campaign | |
| |Newspaper |Sunday Times |Advertising |141 852.17 |
| |media |City Press |the 2nd CPSI | |
| | |Mail & |Public Sector | |
| | |Guardian |Innovation | |
| | | |Conference | |
| |Radio media |Jozi FM, |Encouraging |80 135.23 |
| | |Thetha FM, |all citizens | |
| | |Soshanguve, |to join the | |
| | |Barberton |fight against | |
| | |Community, |corruption | |
| | |Moutse, | | |
| | |Bushbuckridge,| | |
| | |Mosupatsela, | | |
| | |Qwa Qwa, | | |
| | |Lentswe, | | |
| | |Icora, | | |
| | |Newcastle, | | |
| | |Maputaland, | | |
| | |Mafisa, | | |
| | |Valltar, North| | |
| | |West fm, | | |
| | |Univern, | | |
| | |Sekgoses, | | |
| | |Botlokwa, | | |
| | |Nkqubale, Link| | |
| | |FM, Unitra, | | |
| | |Kaboesna, | | |
| | |Riverside, | | |
| | |Teemaneng, | | |
| | |Tygerberg, | | |
| | |Bush, Zibonele| | |
| |Newspaper |City Press |Informing the |476 486.59 |
| |media |Sunday Times |citizens of | |
| | | |the State of | |
| | | |the Public | |
| | | |Service | |
| |Magazine |SERVICE |Advertising |24 418.80 |
| |media |magazine |the 2nd CPSI | |
| | | |Public Sector | |
| | | |Innovation | |
| | | |Conference | |
| |Expo |Sandton |Hosting SMME |21 900.00 |
| | |Convention |Opportunities | |
| | |Centre | | |
| |Radio and |SA FM, RSG, |Buying media |3 484 728.12 |
| |television |702, Metro, |services for | |
| |media |Ukhozi, |the marketing | |
| | |Umhlobo, |of the Urban | |
| | |Thobela, |Thusong Centre| |
| | |Lesedi, |in the Maponya| |
| | |Motsweding, |Mall | |
| | |Lotus, | | |
| | |Ligwalalagwala| | |
| | |, Phalaphala, | | |
| | |Munghana, | | |
| | |iKwekwezi, | | |
| | |KAYA, 99.2 | | |
| | |YFM, GAGASI | | |
| |Expo |Outdoor Wall |80 outdoor |1 293 413.17 |
| | |Murals |wall murals | |
| | | |were delivered| |
| | | |in relation to| |
| | | |the âKnow Your| |
| | | |Services | |
| | | |Rightsâ | |
| |Radio media |SA FM, RSC, |Launching the |1 998 915.78 |
| | |Metro, Ukozi, |âKnow Your | |
| | |Umhlobo, |Services | |
| | |Thobela, |Rightsâ | |
| | |Lesedi, | | |
| | |Motsweding, | | |
| | |Ligwalalagwala| | |
| | |, Phalaphala, | | |
| | |Munghana, | | |
| | |Ikwekwezi, | | |
| | |YFM, Capricorn| | |
| |Radio media |SA FM, RSG, |Know your CDW |458 304.24 |
| |and |702, Metro, |campaign | |
| |television |Ukhozi, | | |
| |media |Umhlobo, | | |
| | |Thobela, | | |
| | |Lesedi, | | |
| | |Motsweding, | | |
| | |Lotus, | | |
| | |Ligwalalagwala| | |
| | |, Phalaphala, | | |
| | |Munghana, | | |
| | |iKwekwezi, | | |
| | |KAYA, 99.2 | | |
| | |YFM, GAGASI | | |
| |Phone-in | |Know your CDW |293 748.09 |
| |programme | |campaign | |
| |Publication |Special |Marketing |111 492.00 |
| |and CDâs |edition for |strategy by | |
| | |CPSI in the |CPSI at Local | |
| | |Gaffney Local |Government | |
| | |Government in |level | |
| | |SA â Official | | |
| | |yearbook | | |
| |Magazine |Abafazi |Publicizing |38 760.00 |
| | |publication |the | |
| | | |Departmentâs | |
| | | |Gender Equity | |
| | | |Policy | |
| | | |Achievements | |
|TOTAL | | | |12 036 199.27 |
| | | | | |
| |
|(2)(a) The number of advertisements placed by the department for marketing|
|for the period ending 31 October 2009 is three and the details are as |
|follows: |
| |
| |Radio |SA FM, RSG, |Africa Public |1 016 589.06 |
| | |702, Metro, |Service Day | |
| | |Ukhozi, | | |
| | |Umhlobo, | | |
| | |Thobela, | | |
| | |Lesedi, | | |
| | |Motsweding, | | |
| | |Lotus, | | |
| | |Ligwalalagwal| | |
| | |a, | | |
| | |Phalaphala, | | |
| | |Munghana, | | |
| | |iKwekwezi, | | |
| | |KAYA, 99.2 | | |
| | |YFM, GAGASI | | |
| |Newspaper |City Press |Advertising the |164 611.44 |
| | |Mail & |3RD Public | |
| | |Guardian |Sector | |
| | | |Innovation | |
| | | |Conference | |
| |Magazine |Sawubona |Marketing the |85 500.00 |
| | |magazine |Forthcoming | |
| | | |Batho Pele | |
| | | |Learning Network| |
|Total | | | |1 266 700.50 |
(2)(c) The expenditure for advertising recruitment is used to
advertise vacant posts and the print media used is
newspapers.
The expenditure for advertising tenders is used to
advertise tenders in the Government Tender Bulletin. The
department did make use of other newspapers for
departmental bids and they are the City Press, Sunday
Times, Sowetan, Business Star, Mail and Guardian and
Business Day.