1. (a) Broadcasters in the country are no longer using the South African Audience Research Foundation (SAARF) as their research authority. The tables below provide audience analysis as at the end of every financial year and since the 1st April 2017. The first table shows the stations’ performances during the time when broadcasters were still utilizing the services of SAARF. The second table reflects the era of the Broadcast Research Council (BRC); the new research authority that is used by broadcasters.
The two sets of tables below are not comparable as SAARF used sample frame skewed to urban areas and LSM 7-10 population.
|
|
Oct 11/Mar 12 |
Oct 12/Mar 13 |
Oct 13/Mar 14 |
Oct 14/Mar 15 |
Total |
Audience(000) |
34,934 |
34,935 |
37,214 |
37,665 |
Total SABC Radio |
Audience(000) |
26,520 |
26,910 |
28,614 |
28,134 |
SABC PCS Radio |
Audience(000) |
8,161 |
7,640 |
8,274 |
7,963 |
SABC PBS Radio |
Audience(000) |
23,242 |
23,639 |
25,220 |
24,655 |
(b)