PARLIAMENT OF THE REPUBLIC OF SOUTH AFRICA
NATIONAL ASSEMBLY
| |
FOR WRITTEN REPLY
PARLIAMENTARY QUESTION NO: 3259
DATE SUBMITTED TO PARLIAMENT: 13 December 2012
Mr N D du Toit (DA) to ask the Minister of Correctional Services:
(1) Whether (a) his department or (b) any entity reporting to him, placed
any advertisements in The New Age since the inception of the newspaper
up until the most recent date for which information is available; if
not, in each case, what is the position in this regard; if so, (i)
which entity placed the advertisements, (ii) on what date was each
advertisement placed, (iii) what was the nature of each advertisement
and (iv) what amount was spent on each advertisement;
(2) whether any of these advertisements were placed through the
Government Communication and Information System (GCIS); if not, what is
the position in this regard; if so, what are the relevant details of
the advertisements placed through the GCIS;
(3) whether an independent analysis was conducted by his department prior
to placing advertisements to ascertain whether The New Age is read by
the intended target market; if not, why not; if so, (a) who conducted
the analysis and (b) what were the main (i) findings and (ii)
recommendations of said analysis;
(4) whether any independent studies of said advertisements were conducted
to ascertain whether they were effective within the relevant target
market; if not, why not; if so, (a) who conducted the analysis and (b)
what were the main (i) findings and (ii) recommendations of said
analysis? NW4148E
REPLY:
(1)(a) Yes
|Which entity |On what date |Nature of |Amount spent |
|placed | |advertisement | |
|advertisement | | | |
|Department of |23 January 2011|Vacancy |No direct payment made to |
|Correctional | |advertisement |The New Age as agreement |
|Services (DCS) | | |was with Magauta |
| | | |Recruitment and Placements |
| | | |Solutions |
|DCS |3 February 2011|Vacancy |No direct payment made to |
| | |advertisement |The New Age as agreement |
| | | |was with Tshilo Designs |
|DCS |10 February |Vacancy |No direct payment made to |
| |2011 |advertisement |The New Age as agreement |
| | | |was with Bidikela Printers |
|DCS |7 February 2011|Vacancy |No direct payment made to |
| | |advertisement |The New Age as agreement |
| | | |was with Hermes Multimedia |
|DCS |16 May 2011 |Vacancy |R196,007.04 |
| | |advertisement | |
|DCS |11 July 2011 |Vacancy |R29,945.52 |
| | |advertisement | |
|DCS |19 July 2011 |Vacancy |R6,805.80 |
| | |advertisement | |
| | |(erratum) | |
|DCS |14 July 2011 |Vacancy |R27,223.20 |
| | |advertisement | |
|DCS |30 September |Public Awareness on|R64,584.00 |
| |2011 |Corrections Week | |
|DCS |06 October 2011|Publishing SA |R64,584.00 |
| | |Governmentâs | |
| | |response to United | |
| | |Nations Human | |
| | |Rights Commission | |
|DCS |03 August 2012 |Public awareness |The discounts that have |
| | |Reading for |been negotiated with each |
| | |Redemption campaign|publication â including New|
| | | |Age - are documented on |
| | | |each procurement batch |
| | | |which will be auditable at |
| | | |the end of the financial |
| | | |year. Revealing the |
| | | |confidential discounts that|
| | | |GCIS is able to negotiate |
| | | |for the various departments|
| | | |may compromise the |
| | | |negotiated deals made with |
| | | |each media house. |
|DCS |19 November |Public awareness of|The discounts that have |
| |2012 |the DCS Colloquium |been negotiated with each |
| | |on overcrowding and|publication â including New|
| | |detention trends |Age - are documented on |
| | | |each procurement batch |
| | | |which will be auditable at |
| | | |the end of the financial |
| | | |year. Revealing the |
| | | |confidential discounts that|
| | | |GCIS is able to negotiate |
| | | |for the various departments|
| | | |may compromise the |
| | | |negotiated deals made with |
| | | |each media house. |
(b) No entity placed advertisement in the mentioned newspaper.
(2) Only advertisements placed during 2012 were placed through the
Government Communication and Information System (GCIS).
(3) (a) and (b) (i) and (ii)
Advertisements are normally placed in newspapers that are considered
to be part of the mainstream media of which the said newspaper is
considered to be part of.
(4) (a) and (b) (i) and (ii)
No, the Department subscribes to tracker research through GCIS.
GCIS has invested and procured an independent tool to assist in
determining appropriate mediums/platforms to procure government
media campaigns. The mediums chosen are based on the Telmar
software tools which guide on the best option to propose to a
department making the request for media placement. This tool is
supported by independent media research analysis drawn from the
South African Advertising Research Foundation (TAMS and RAMS) and
is complemented by the Audit Bureau of Circulation Data.
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