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Memorandum from the Parliamentary Office
NATIONAL ASSEMBLY
FOR WRITTEN REPLY
QUESTION 35
DATE OF PUBLICATION OF INTERNAL QUESTION PAPER: 13/02/2014
(INTERNAL QUESTION PAPER 1 OF 2014)
Mr K S Mubu (DA) to ask the Minister of Higher Education and Training:
(1) How much does his department plan to spend on (a) advertising,
(b) communication and (c) marketing between 1 January 2014 and
30 April 2014 (i) in total and (ii) as a breakdown of the
amount;
(2) (a) what mediums is his department going to use in each case and
(b) who is the service provider to be used;
(3) what is the main message that his department plans to
communicate during this time?
NW36E
REPLY:
1. The Department will be spending a maximum of R4.8 million on
advertising, communication and marketing for the period 1 January 2014
to 30 April 2014.
a) (i) R4 449 313 has been allocated for advertising.
ii) R3 132 570 on the Departmentâs Central Application Clearing
House (CACH) and R 1 316 743 on the Apply Now campaigns.
b) (i) R200 000 has been allocated for communication
ii) R78Â 000 for Media Monitoring, R42Â 000 for Videography and
R80Â 000 for travelling and accommodation.
c) (i) R91 200 has been allocated for Marketing.
ii) R51Â 300 for Brochures and R39 900 for folders.
2. Advertising for major departmental campaigns is procured via the
Government Communication and Information Systems (GCIS) to cover both
mainstream and community media.
a) Media being used for advertising include: SABC TV, eTV, Tshwane TV,
Soweto TV, GCIS Broadcast, The Independent Newspaper Group and
outdoor Alive Advertising screens.
b) All production and placement of advertisements is handled by GCIS
due to the discounts they are able to negotiate with media houses.
Media monitoring is done Media Basics and marketing materials are
produced by Basani Printers.
3. The main messages being communicated during this period are:
January 2014 Post-School Education and Training opportunities
available for matriculants
February 2014 2014 - 2024 as the Decade of the Artisan under the
theme âIt is cool to be a 21st century artisanâ
The Central Application Clearing House to assist students who
have not applied or been accepted at an institution
of their choice
March - April 2014 Apply Now campaign to encourage students to
start applying for tertiary education
Compiler/contact persons: Kefilwe Makhanya
Ext: 5024
DIRECTOR â GENERAL
STATUS:
DATE:
QUESTION 35 APPROVED/NOT APPROVED/AMENDED
Dr B NZIMANDE, MP
MINISTER OF HIGHER EDUCATION AND TRAINING
STATUS:
DATE: