[pic]
DEPARTMENT: PUBLIC ENTERPRISES
REPUBLIC OF SOUTH AFRICA
NATIONAL ASSEMBLY
QUESTION FOR WRITTEN REPLY
QUESTION NO.: 176
DATE OF PUBLICATION: 22 February 2013
176. Adv A de W Alberts (FF Plus) to ask the Minister of Public
Enterprises:
(1) How much funding has been spent by (a) Transnet and (b) Eskom
respectively on advertising in (i) national, (ii) regional and (iii) local
newspapers since 2009 until the latest date for which information is
available;
(2) How much funding has been spent by (a) Transnet and (b) Eskom
respectively on advertising on (i) the various state television channels
and (ii) e.tv since 1 January 2009? NW177E
Reply:
According to Transnet:
1(a)(i-iii) In 2009, Transnet did not spend on advertising in national,
regional and local newspapers. Since 2010 until the latest date for which
information is available, Transnet spent R109 023 306.06 on advertising in
national, regional and local newspapers.
2(a)(i-ii) Since 1 January 2009 Transnet spent R32 936 669.01 on
advertising in broadcast media.
According to Eskom:
(1)(b)(i-iii)(2)(i-ii) The table below indicates Eskomâs advertising costs
in newspapers and television For Year Ending (FYE) 2009 to Year to Date
(YTD) 2013.
| |FYE 2008/09|FYE 2009/10|FYE2010/11 |FYE 2011/12|YTD 2013 (1|
| | | | | |April 2012 |
| | | | | |to Jan |
| | | | | |2013) |
|(i) National | R12 147 | R5 706 197| R12938115 | R15 988 | R32 912 |
| |469 | | |346 |728 |
|(ii) Regional | R6 481 063| R2 853 098| R8 169 057| R8 756 392| R8 611 598|
|(iii) Local | R5 201 776| R951 309 | R3 724 794| R6 579 583| R8 070 479|
| | | | | | |
|(2)(b)Televisi| R37 079 | R33 276 | R39 474 | R58 704 | R77 703 |
|on Total |226 |027 |068 |666 |576 |
|(i) State | R36708 226| R28 906 | R28 623 | R39 592 | R56 154 |
|Television | |447 |914 |953 |789 |
|Channels | | | | | |
|(SABC) | | | | | |
|(ii) eTV | R371 000 | R4 369 580| R10 850 | R19 111 | R21 548 |
| | | |154 |713 |787 |
| | | | | | |
|Grand Total | R60 909 | R42 786 | R64 306 | R90 028 | R127 298 |
| |534 |631 |034 |987 |381 |
The above television costs are inclusive of âPower Alertâ which is an
unbranded public announcement of the constraints on the power system at
different times. The noticeable increase since FYE 2011/12 is because of
the extending of Power Alert announcements to ETV and DSTV to reach
audiences that do not watch SABC. In the newspapers, the increase reflects
amongst others advertising costs in new publications.