The “50 Good Deeds” campaign was implemented alongside the District Development Model in the Amajuba District Municipality, as the Deputy Minister is the District Champion for that district.
The “50” was linked to the Deputy Minister’s 50th birthday where she wanted to give back to the communities as part of her birthday celebrations over and above the DDM functions in the district. The correct dates are from the 1st to the 8th of March 2021. The Good Deeds campaign was from 1 March 2021 to 31 March 2021.
There were no additional costs that the campaign brought to the Department outside of everyday work. What the campaign managed to do is to draw private sector to support Social Development more and better. No Parliamentary officials joined the campaign. The Deputy Minister was accompanied by all the relevant officials in her department as this was a District Development Model outreach.
The Deputy Minister collaborated with different private companies for different programs in addition to the different work that the department was doing.