(a). The policy supporting the concept of the Creative Ambassadors is the Culture Promotions Act, Act 35 of 1983, read with Culture Promotion Amendment Act, 1998, which is stated under sub-paragraph (iii) below, was used to take this decision by the Minister. Amendment of section 2 of Act 35 of 1983 (Culture Promotion Amendment Act, 1998), as amended by Proclamation No. R36 of 1995.
1. Section 2 of the Culture Promotion Act, 1983, is hereby amended-
(a) by the substitution in paragraph (a) of subsection (1) for the words preceding subparagraph (i) of the following words: "(a) in order to foster develop and promote arts and culture.in the Republic-”.
(b) by the addition to paragraph (a) of subsection (1) of the following sub-paragraphs:
"(iii) develop pilot projects in order to further the work of the Department in promoting arts and culture throughout the country”.
The Creative Ambassadors concept is being piloted in 2023/24 for a year and is important in addressing the absence of targeted programmes that positively caters and engages the plights of many heroes/heroines of the creative industries sector in their post-careers lives.
(b). The criteria used is as follows:
In its Pilot/Inaugural Phase, the Minister used simple criteria to appoint Creative Ambassadors. Also, during this Pilot, the Minister will make a determination of whether to continue this way or whether to invite the public to make nominations that will later lead to their appointment.
The Ambassador:
In addition to the abovementioned, the Minister will use his prerogative (using Culture Promotion Amendment Act, 1998) to appoint Ambassadors in an inclusive manner that these persons represent all domains, considering – gender, geographic spread, disability, expertise/experience, and age (i.e., youth)