a) Tourism Targets for next 3 years for international and local tourism.
(i) International:
2019: - 11,4 million
2020: - 11,9 million
2021: - 12,3 million
(ii) Local tourism – Holiday trips
2019: - 2,7 million
2020: - 2,8 million
2021: - 2,9 million
b) Steps taken to achieve targets
South African Tourism has developed a recovery plan to ensure targets are met. The plan looks at areas that require intensive focus to turn around the current performance. The areas of focus were determined through an analysis of markets that have not been performing as expected and has negatively impacted performance relative to the targets. The analysis also identified markets that are showing opportunity for increased growth and these need to be exploited. The recovery plan identifies six points to focus on to achieve the aggressive growth needed to meet the targets. The 6-points are:
c) Monitoring and measuring mechanisms
SA Tourism has multiple platforms for monitoring performance of targets: