a) What do the specified Toolkits comprise
- Digital marketing collateral including TVC (Brand Videos), Tourism films, images, posters, banners, tourism brochures, maps and destination presentations that are all in our digital asset library
- Press kits, newsletters, digital and social media content to use on their platforms
- Limited hardcopy brochures, maps, USB sticks with digital marketing collateral and promotional items (mostly based on agreed activations and projects)
- Pull-up banners and posters
b) What training is linked to the Toolkits is provided.
- Accessing the digital asset library
- Destination Presentation
- Use of the digital and social media content
(c)(i) and (ii) Efficiency and the impact of the toolkits are not measured as a standalone as they are a tool used in a suite of others to achieve broader project or market objectives.