(a) Whether her department is on track with the Global Advocacy Programme; if not, what are the full details of the delays?
I have been informed by SA Tourism that the Global Advocacy Programme is about addressing barriers and managing the brand and the image of the country as it pertains to tourism. The Global Advocacy Programme focuses on three key areas, and these include travel barrier removal communications roadmap; the strategic events communications calendar and the "Always On” content management roadmap. To this end, the programme is on track and has been rolled out accordingly.
(b) What type of stringent measures are being implemented to address the backlog; if so, what are the relevant details?
The Global Advocacy Programme is on track. SA Tourism has implemented this programme through various channels and platforms inclusive of traditional and social media. These engagements include partnering with key stakeholders at trade shows, ensuring that the right content that seeks to address barrier issues is shared with media and stakeholders. As part of the Global Advocacy Programme, SA Tourism also leverages strategic national days of importance to also drive image and perception management.