NATIONAL ASSEMBLY
WRITTEN REPLY
QUESTION 1995
DATE OF PUBLICATION: MONDAY 02 NOVEMBER 2009 [IQP No 26 -2009]
FIRST SESSION, FOURTH PARLIAMENT
Question 1995 for Written Reply, National Assembly: Mr   Mr P J C
Pretorius (DA) to ask the Minister of Agriculture, Forestry and Fisheries
(1) What total amount in respect of advertising has her department and all
specified entities reporting to it (a) budgeted for and (b) spent (i) in
the 2008-09 financial year and (ii) during the period 1 April 2009 up to
the latest specified date for which information is available;
(2) (a) what total number of advertisements for her department and each
entity reporting to it (i) appeared in the print media and (ii) were
broadcast on (aa) radio and (bb) television, (b) how much did each
advertisement cost and (c) what was the purpose of each advertisement?
NW2647E
REPLY
IN RESPECT OF THE DEPARTMENT OF AGRICULTURE, FORESTRY AND FISHERIES (DAFF)
|(1) Total amount in respect of advertising | |
|budgeted for: | |
|2008/09: |R880 000 |
|(ii) 2009/10: | R1 400 000 |
| | |
|spent | |
| (i) 2008/09: | R878 205,84 |
| (ii) 2009/10: |R1 323 483,00 (1 April 2009 |
| |to date) |
(2) (a) Total number of advertisements for the department
(i) Print media: 17 (2008/09: 9 and 2009/10: 8)
(ii) broadcast on (aa) radio: 3 (2008/09: 1 and 2009/10: 2)
(bb) television: none
(b) Cost per advertisement
(i) Print media
|2008/09 financial year | |
| | |
|Marketing departmental activities: |R129 995,00 [Izinkozi media |
| |publishers] |
|Female Farmer of the Year Awards: |R27 303,00 [New Africa Publication |
| |Magazine] |
|Ilima/Letsema winter campaign: |R177 274,33 [City Press, Sunday |
| |Times, Rapport] |
|Internship opportunities 2009/10: |R135 528,67 [The Star, Daily Sun |
| |and Sunday Times] |
|2009 academic year bursary awards: |R104 863,47 [The Star, Daily Sun, |
| |Pretoria News, Isolezwe and Cape |
| |Argus] |
|Consultation for NAETF[?]: |R173 587,93 [City Press, Sunday |
| |Times, Rapport] |
|Mafisa[?] campaign I: | R18 662,12 |
|Mafisa campaign II: | R18 662,12 |
|Ilima/Letsema campaign: | R50 366,90 |
|2009/10 financial year | |
| | |
|Female Farmer awareness campaign: | R279 815,02 [The Star, |
|Sowetan, Beeld, Rapport, City Press] | |
|Showcasing Female Farmer winners: |R34 194,30 [Izinkozi media |
| |publishers] |
|Internship opportunities for 2010/11: |R112 337,89 [Daily Sun and City |
| |Press] |
|2010 academic year bursary awards: |R55 625,89 [City Press] |
|Tribute to late Deputy Minister: Dirk |R95 935,07 [Cape Argus, Sat. |
|Du Toit: |Star, Sunday Independent] |
|World Food Day awareness campaign: |R67 499,66 [Capricorn Voice, |
| |Limpopo Informat, Daily Sun] |
|Agriculture Land Reform: | R148 174,92 |
|Ilima/Letsema campaign: | R381 120,37 |
(ii) Broadcast on
(aa) radio:
|2008/09 financial year | |
| | |
|Call for nomination of candidates for | R41 962,30 |
|OBP[?]: | |
|2009/10 financial year | |
| | |
|Female Farmer awareness campaign: | R119 025,92 [SABC radio |
| |stations] |
|World Food Day campaign: |R29 754,00 [community radio |
| |stations] |
(bb) television: none
AGRICULTURAL RESEARCH COUNCIL (ARC)
(1) The total amount used in respect of advertising of ARC products and
services in print media and broadcast (radio and television) for the
2008/09 financial year was R 548 910.00 and from 01 April 2009 to date is R
220,590.00
|Period |Budgeted for |Spent |
|2008/09 |R 0 |R 548 910.00 |
|01/04/2009 to date |R 0 |R 220,590.00 |
There was no budget allocated for advertising during the respective
financial periods, however the organisation placed adverts in various
publications of strategic importance to both the ARC and Stakeholders.
(2)(a) The total number of advertisements is nine (9) and two (2) for
2008/09 and 01 April 2009 respectively. Advertisements were in the print
media only. No advertisements were placed in broadcast media (both radio
and television). The purpose was to advertise the ARC Products & Services
and create awareness about the ARC brand and corporate image.
| |
|2008/09 |
|Company |Purpose |Amount Spent |
|Ekuseni Communications |Advertisement of the |R 17,258.40|
| |2008/09 ARC Annual Report | |
| |Tender | |
| |in the Sunday Times. | |
|Government Printing Works|Advertisement of the |R |
| |2008/09 ARC Annual Report |596.49 |
| |Tender in Government | |
| |Bulletin/Gazette | |
|VUNA Supplement 2008 |Advertising of ARC |R 177, 840.00|
| |products & Services in | |
| |VUNA Publication â | |
| |Commissioned by the then | |
| |Department of Agriculture | |
| |and Land Affairs | |
|TopCo Media (PTY) LTD |Placement of advertorial |R 33, 950.00|
| |in the Top 300 performing | |
| |companiesâ publication â | |
| |ARC nominated as the top | |
| |performing government | |
| |agency. | |
| | | |
|Press Group Holdings |Placement of ARC |R 146 127.07 |
| |advertorial in âthe world | |
| |bank perspective on | |
| |developmentâ publication. | |
|Media24 |Supplement insert of the |R 67,500.00|
| |vegetable growing | |
| |supplement in FarmingSA â | |
| |(The role of agricultural | |
| |research in the economy | |
| |and towards food | |
| |security). | |
|Picasso Headlines |Placement of an |R 30, 045.84|
| |advertorial in the New | |
| |Agenda Publication. | |
|Nexus Strategic |Placement of an advert |R 73, 261.50|
|Partnerships LTD |profiling the ARC in the | |
| |Commonwealth Education | |
| |Partnerships publication. | |
|Brabys (pty) Ltd |Placement of ARC listing |R 2, 331.30|
| |in the SADC Directories | |
| |Listing | |
|Total |R 548 910.00 |
|01 April 2009 to date |
|VUNA Supplement 2009 |Advertising of ARC |R 177, 840.00 |
| |products & Services in | |
| |VUNA Publication â | |
| |Commissioned by the | |
| |then Department of | |
| |Agriculture and Land | |
| |Affairs. | |
|Proverto Publishers |Advertisement in |R 42, 750.00 |
| |Agricultural Career | |
| |Guide â awareness of | |
| |scarce skills in the | |
| |agricultural sector and| |
| |profiling of the ARCâs | |
| |professional | |
| |development programme | |
| |(PDP). | |
|Total |R 220,590.00 |
NATIONAL AGRICULTURAL MARKETING COUNCIL (NAMC)
|2008/09 | |
|Description |Budget |Actual |Purpose | |
|Print media - |495,720.00|287,487.14|To promote South Africa image's and to | |
|Fortune Magazine | | |build upon our reputation in the global | |
| | | |arena. | |
| | | |To show investors that our economy | |
| | | |offers a very stable and predictable | |
| | | |environment from which to access large | |
| | | |markets. | |
| | | | | |
|2009/10 | |
|Description |Budget |Actual |Purpose | |
|Print media - | | |To publicize that NAMC, WBHO and ComMark| |
|Mail & Guardian |15,000.00 |11,491.20 |are working together on the Eastern Cape| |
| | | |Red Meat Project (ECRMP) which focuses | |
| | | |on linking rural and/or emerging farmers| |
| | | |to formal markets. Also as a way of | |
| | | |sourcing funding in order to leverage | |
| | | |funds contributed by UK Department for | |
| | | |International Development (DFID). | |
PERISHABLE PRODUCTS EXPORT CONTROL BOARD (PPECB)
a) The PPECB had budgeted R380 000 in respect of advertising and
promotion for the financial year 2008/09;
b) (i) The PPECB spent R279 919.16 In respect of advertising and
promotion for the financial year 2008/09; (ii) during 2009/10
financial year, the PPECB has spent R142 915.70 in advertising &
promotions.
Question 2:
(a)(i) 34 PPECB advertisement appeared on the print media; (ii) (a) no
PPECB advertisements were on the radio; (b) no PPECB advertisements were on
the television.
a) Each print advertisement costed an average of R7000 per advert.
b) The purposes of all PPECB advertisements is to bring awareness to
Clients of the products and services of the PPECB
NCERA FARMS (PTY) LTD
Ncera Farms has not spent any money for advertising during the financial
years 2008 - 2009 and during the period 1 April 2009 to date. No amount was
budgeted for advertising during the aforementioned periods.
ONDERSTEPOORT BIOLOGICAL PRODUCTS (OBP)
|(1)(a) OBP budgeted |R1 383 375.00 for advertising |
|(b) Spent | R637 239.53 |
| (i)(ii) during the period 1 April 2009| |
|up to the latest specified date for | |
|which information is | |
|available budget (year-to-date) | |
|(i) Budget: | R460 000.00 |
|(i) Actual: | R345 628.00; |
|(2)(a) (i) appeared in the print media | |
|38 and (ii) were broadcast on | |
|(aa) radio 0 and | |
|(bb) television 0, | |
|(b) adverts ranged between | R1640.00 and R52 387.00 |
|(c) the purpose of each advertisement | |
|in essence they were encouraging users | |
|of our products to vaccinate against | |
|the various diseases catered for by our| |
|products | |
[1] NAETF: National Agricultural Education and Training Forum
[2] Mafisa: Micro-Agricultural Financial Institutions of South Africa
[i] OBP: Onderstepoort Biological Products