PARLIAMENT OF THE REPUBLIC OF SOUTH AFRICA
NATIONAL ASSEMBLY
WRITTEN REPLY
QUESTION NO: 1998
DATE OF PUBLICATION: 2 November 2009
QUESTION PAPER NO: 26
DATE OF REPLY: 9 November 2009
Mr N J van den Berg (DA) to ask the Minister of Communications:
1) What total amount in respect of advertising has his department and all
specified entities reporting to it (a) budgeted for and (b) spent (i)
in the 2008-09 financial year and (ii) during the period 1 April 2009
up to the latest specified date for which information is available;
(2) (a) what total number of advertisements for his department and each
entity reporting to it (i) appeared in the print media and (ii) were
broadcast on (aa) radio and (bb) television, (b) how much did each
advertisement cost and (c) what was the purpose of each advertisement?
NW2650E
REPLY:
1) (a) (i) The amounts budgeted for in respect of advertising by my
Department and all entities reporting to me are as follows:
|Department / Entity |Amount budgeted for in respect of advertising |
| |2008/09 |2009/10 (YTD) |
|Department |R4 418 000 |R3 000 000.00 |
|SAPO |R40 000 000 |R17 400 000 |
|SABC |R113 800 000 |R33 700 000 |
|SENTECH |R1 596 500 |R1 559 500 |
|USAASA |none |R 125 000 |
|NEMISA |R520 000 |R 370 000 |
(b) (i) The amounts spent in respect of advertising for the
indicated periods by my Department and all entities reporting to me
are as follows:
|Department / |Amount spent in the |Amount spent during the |
|Entity |2008/09 on advertising |period 1 April to 30 |
| | |September 2009 on |
| | |advertising |
|Department |R8 390 832.17 |R6 843 779.15 |
|SAPO |R37 194 178 |R15 681 402 |
|SABC |R113 800 000 |R33 700 000 |
|SENTECH |R331 270 |R975 134 |
|USAASA |none |R56 809.62 |
|NEMISA |R742 000 |R172 000 |
2) With regard to the total number of advertisements of my department and
each entity reporting to me that appeared in the print media and were
broadcast on radio and television, as well as the cost and purpose of
each advertisement, the information is as follows:
|Department / |(i) Total number of |(ii) Total number of |
|Entity |advertisements in print |broadcast on ⦠|
| |media | |
| | |(aa) Radio |(bb) Television |
|Department |57 |4 |2 |
|SAPO |395 |10244 |556 |
|SABC |2 786 |42 073 |9 872 |
|SENTECH |22 (2 on electronic |4 |0 |
| |media) | | |
|USAASA |1 |0 |0 |
|NEMISA |17 |18 |None |
a) and (c)
|Department / |(b) Cost of each |(c) Purpose of each advertisement |
|Entity |advert for the | |
| |2008/09 financial | |
| |year | |
|Department |R11 153.03 |To attract suitable candidates to fill |
| |R54 622.23 |prioritized positions in the Department |
| |R49 357.44 |as well as those vacated due to |
| |R44 913.72 |resignations |
| |R106 441.00 | |
| |R44 913.72 | |
| |R152 035.41 | |
| |R105 584.52 | |
| |R81 166.17 | |
| |R27 387.36 | |
| |R13 444.70 | |
| |R14 944.36 | |
| |R51 573.60 | |
| |R46 170.00 | |
| |R150 189.97 | |
| |R127 780.08 | |
| |R104 282.64 | |
| |R35 814.24 | |
| |R83 591.64 | |
| |R151 335.96 | |
| |R33 037.20 |Advertising an open invitation for |
| | |submission of responses for the design, |
| | |maintenance, management and operations of|
| | |the 112 public emergency centres through |
| | |a PPP. |
| |R107 492.00 |Advertising an open invitation for |
| | |submission of responses for the design, |
| |R100 672.10 |maintenance, management and operations of|
| | |the 112 public emergency centres through |
| | |a PPP. |
| |R62 175.60 |Advertising an open invitation for |
| | |submission of responses for the design, |
| | |maintenance, management and operations of|
| | |the 112 public emergency centres through |
| | |a PPP. |
| |R50 479.20 |Advertising an open invitation for |
| | |submission of responses for the design, |
| | |maintenance, management and operations of|
| | |the 112 public emergency centres through |
| | |a PPP. |
| |R190 220.40 |Advert to commemorate World |
| | |Telecommunications and Information |
| | |Society Day. |
| |R57 000.00 |Outside Broadcast for the Leadership and |
| | |ICT seminar for women 23-29 Feb 2008 in |
| | |Mpumalanga. |
| |R5 800.00 |Radio advert and live read for the |
| | |Leadership and ICT seminar for women in |
| | |Mpumalanga |
| |R4 052.70 |Advert to popularize the Leadership and |
| | |ICT seminar for women. |
| |R6 309.90 |Advert to popularize the Leadership and |
| | |ICT seminar for women. |
| |R52 120.80 |Radio advert on nominations of |
| | |non-executive members to serve on the |
| | |Digital Dzonga Advisory Council. |
| |R123 120.00 |Advert to invite people to nominate |
| | |non-executive members to serve on the |
| | |Digital Dzonga Advisory Council, |
| |R114 501.60 |Advert on nominations of non-executive |
| | |members to serve on the Digital Dzonga. |
| |R118 076.94 |Advertorial in support of Special |
| | |Business Survey on NEMISA. |
| |R23 940.00 |Advert to invite people to nominate |
| |Cost centre 311 |persons to serve the Digital Dzonga |
| | |Advisory Council working groups. |
| |R131 738.00 |Advert on nominations of non-executive |
| | |members to serve on the Digital Dzonga |
| | |Advisory Council. |
| |R2 342 033.10 |Radio Adverts including short drama to |
| | |popuralise the Broadcast Digital |
| | |Migration Interim Public Awareness |
| | |Campaign. |
| |R376 200.00 |Advertorial to popularize the Minister of|
| | |Communications2008 Budget Vote Speech. |
| |R139 300.00 |Outside Broadcast of PIAC meeting at |
| | |Hoedspruit in Limpopo. |
| |R189 383.18 |Advertorial to commemorate World Post |
| | |Day. |
| |R41 392.26 |Advert to clarify and sensetise the |
| | |public about the Cabinetâs approval of |
| | |Telkom, Vodacom and Vodafone transaction.|
| |R528 184.80 |Advert on Broadcasting Digital Migration.|
| |R430 119.72 |Advert on Broadcasting Digital Migration.|
| |R125 881.50 |Advert on Broadcasting Digital Migration.|
| |R189 961.20 |Advert on Broadcasting Digital Migration.|
| |R104 652.00 |Advert on Broadcasting Digital Migration.|
| |R76 560.12 |Advert on Broadcasting Digital Migration.|
| |R132 260.40 |Four-page advertorial to focus on the |
| | |importance of ICTs in the development of |
| | |SMMEâs in general and ICT SMMEâ in |
| | |particular. It also highlighted the role |
| | |of the department and the ICT sector in |
| | |contributing to socio economic |
| | |development of SA. |
| |R79 049.88 |Advert to sensitise the South African |
| | |public about the Cabinet decision to |
| | |approve Telkomâs sale of 15% share in |
| | |Vodacom to Vodafone. |
| |R52 326.00 |Advert to sensitise the South African |
| | |public about the Cabinet decision to |
| | |approve Telkomâs sale of 15% share in |
| | |Vodacom to Vodafone. |
| |R68 904.11 |Advert to sensitise the South African |
| | |public about the Cabinet decision to |
| | |approve Telkomâs sale of 15% share in |
| | |Vodacom to Vodafone. |
| |R57 512.43 |Advert to sensitise the South African |
| | |public about the Cabinet decision to |
| | |approve Telkomâs sale of 15% share in |
| | |Vodacom to Vodafone. |
| |R68 400.00 |Advert was placed in the commemorative |
| | |issue of the African ICT Achieverâs |
| | |Awards as the doc, is one of sponsors |
| | |Awards. Highlight the departmentâs role |
| | |in the ICT sector both locally and in the|
| | |African continent |
| |R189. 393.18 |Advert in support of the doc Annual Year |
| | |in Review feature. |
| |R56 943.00 |Advert to profile the Minister of |
| | |Communications Budget Vote 2007/8 Speech |
| | |in relations to state of readiness for |
| | |the 2010 World Cup. |
| |R25 650.00 |Advert to profile work of the Department |
| | |- its policies and projects. |
| |R579 330.90 |Production cost to produce TV advert to |
| | |popularize the Broadcasting Digital |
| | |Migration process. |
| |R39 000.00 |Advert to profile the Department. |
| |R38 760.00 |Advertorial to profile the work of the |
| | |Department, from its Leadership structure|
| | |to the policies and regulations the |
| | |Department develops. |
| |R102 594.30 |Advertorial to profile the work of the |
| | |Department and role in the ICT sector and|
| | |opportunities locally and in the |
| | |continent |
| |R39 950.00 |Advert to profile the Department to |
| | |ensure easy access by the South Africaâs |
| | |Top Empowerment Companies. |
| |R106 014.30 |Profile the Department and its work in |
| | |the continent. |
| |R629 026.84 |A tribute to the late Minister of |
| | |Communications. |
| |R103 075.68 |To popularize and inviting the public to |
| | |the Intel telecentre and launch of |
| | |Umzimkhulu Municipality website. |
| |R483 434.66 |World Telecommunication and Information |
| | |Society Day (WTISD), to sensitise the |
| | |public about the day but more importantly|
| | |to create public awareness on the issues |
| | |related to protecting children in |
| | |cyberspace and to raise awareness of |
| | |policies, best practices, tools and |
| | |resources available for the protection of|
| | |children in cyberspace. |
| | |Sensitise parents and care givers about |
| | |the risks and vulnerabilities to children|
| | |in cyberspace as the Internet and other |
| | |online resources continue to expand. |
| |R347 643.00 |Advertorial for the department Youth |
| | |Month activities. |
| |R325 264.90 |Gazette of STB Manufacturing sector |
| | |development strategy for SA. |
| |R2 929 420.00 |Notice Consultation workshops for draft |
| | |South African Post bank and Post Office |
| | |Bill. |
| |R948 472.96 |Public Service broadcasting bill |
| | |discussion documents. |
| |R18 478.30 |Request for proposal to assess the impact|
| | |of the effectiveness of EC act and ICASA|
| | |Act. |
| |R69 760.50 |Local content development strategy |
| | |soliciting inputs from industry and |
| | |members of the Public. |
| |R196 466.57 |World Post day. |
| |R139 741.20 |Invite the public to attend the National |
| | |Colloquium on Set Top Boxes. |
|SAPO |R6 598 197 |Enhance brand image and brand awareness |
| | |Annual results |
| | |Strike action update |
| |R8 694 240 |Increase number of accounts for Smart |
| | |Save in the Post Bank |
| | |Increase average deposit balance |
| |R1 339 558 |Customer acquisition for Term Save in |
| | |the Post Bank |
| |R9 353 690 |Increase usage of Flexi Card |
| | |Customer education on Flexi Card |
| |R1 356 955 |Increase accounts in Bakgotsi Group |
| | |Account |
| |R2 046 131 |Increase number of transactions in |
| | |respect of Account Payments |
| |R1 328 433 |Airtime to increase number of |
| | |transactions |
| |R1 595 051 |Increase awareness of Motor Vehicle |
| | |Licensing at outlets |
| | |Increase number of transactions |
| |R935 220 |Increase number of transactions in |
| | |respect of the Lotto |
| |R2 086 375 |Create awareness and educated customers |
| | |on Money Transfers |
| | |Increase transactions |
| |R1 936 168 |Increase rentals revenue from Post Boxes |
| | |Increase new rentals |
| | |Increase renewals |
| |R2 485 812 |Increase revenue from Stamps & envelopes |
| |R3 280 758 |Increase revenue from Parcels |
| |R2 041 417 |Awareness of and increase revenue from |
| | |EMS |
| |R3 865 352 |Brand awareness of and increase revenue |
| | |from XPS |
| |R438 431 |Brand awareness of and increase revenue |
| | |from Docex |
| |R2 861 027 |Increase usage of and increase revenue |
| | |from Speed Services |
|SABC |R24 200 000 |The SABC operates in an extremely |
| |R5 400 000 |competitive environment and has to remain|
| |R1 200 000 |vigilant to retain and maintain its |
| |R6 800 000 |position of relevance as not only the |
| |R9 500 000 |Public Broadcaster, but the largest |
| |R1 700 000 |broadcaster on the Continent. To achieve |
| |R505 000 |its strategic objectives it has to create|
| |R525 256.57 |content/advertising/promos to solicit and|
| |R10 500 000 |encourage appointment viewing. |
| |R5 000 000 |To achieve this objective and complement |
| |R77 000 |its operations it contracts with various |
| |R1 600 000 |advertising and Creative, Media Planning |
| |R3 000 000 |and Buying, Design, and On Air Production|
| |R62 000 |agencies to ensure that Brand SABC takes |
| |R346 000 |its rightful position in the minds of |
| | |advertisers and consumers of SABC Brands.|
| | | |
| | |Through this interaction the SABC employs|
| | |various medium for advertising including |
| | |its own platforms to advertise and |
| | |promote its flagship properties and |
| | |programmes for Radio, TV and Online to |
| | |remain top of mind of its target market |
| | |and audiences. |
|SENTECH |R20,000.00 |Creating awareness on Sentechâs career |
| | |offerings |
| |R25,000.00 |Career offerings within Sentech |
| |R33,700.00 |Profiling Sentechâs role in the 2009 |
| | |Confederations Cup and 2010 FIFA World |
| | |Cup & offerings |
| |R63,800.00 |Participated in Best Employersâ Survey |
| |R52,000.00 |Showcasing Sentechâs offerings |
| |R10 000.00 |Profiling Sentechâs offerings |
| |R16,500.00 |Advertising the Annual event and |
| | |announcing beneficiaries of proceeds |
| |R19,250.00 |Brand awareness |
| |R7,750.00 |Brand and company awareness |
| |R25,000.00 |Brand and Company awareness |
| |R14,200.00 |Creating awareness on Sentechâs offerings|
| |R9,800.00 |Brand & Company awareness |
| |R6,030.00 | Brand & Company awareness |
| |R10,740.00 |Creating awareness on Sentechâs offerings|
| |R17,500.00 |Reminding Golfers of sentechâs World |
| | |Biggest company Golf day event |
| |R7,750.00 |Advert took in support of the department |
| | |of communicationsâ ICT initiative |
| |R20,000.00 |Creating awareness on Sentechâs career |
| | |offerings |
| |R25,000.00 |Career offerings within Sentech |
| |R33,700.00 |Profiling Sentechâs role in the 2009 |
| | |Confederations Cup and 2010 FIFA World |
| | |Cup & offerings |
| |R63,800.00 |Participated in Best Employersâ Survey |
| |R52,000.00 |Showcasing Sentechâs offerings |
| |R10 000.00 |Profiling Sentechâs offerings |
| |R16,500.00 |Advertising the Annual event and |
| | |announcing beneficiaries of proceeds |
| |R19,250.00 |Brand awareness |
| |R7,750.00 |Brand and company awareness |
| |R25,000.00 |Brand and Company awareness |
| |R14,200.00 |Creating awareness on Sentechâs offerings|
| |R9,800.00 |Brand & Company awareness |
| |R6,030.00 | Brand & Company awareness |
| |R10,740.00 |Creating awareness on Sentechâs offerings|
| |R17,500.00 |Reminding Golfers of sentechâs World |
| | |Biggest company Golf day event |
| |R7,750.00 |Advert took in support of the department |
| | |of communicationsâ ICT initiative |
| |R163 544.40 |To relay the Companyâs condolences and |
| | |pay tribute to the late Minister, Dr. Ivy|
| | |Matsepe-Cassaburri. |
| |R14 706.00 |Sentechâs profile. |
| | |Theme: 2010 Communications capability and|
| | |Female Empowerment. |
| |R152 600.40 |Sentechâs role in the 2009 Confederations|
| | |Cup and 2010 FIFA World Cup |
| |R54 952.69 |Sentechâs role in the 2009 Confederations|
| | |Cup and 2010 FIFA World Cup |
| |R58 943.00 |Showcase Sentech as the sponsor of the |
| | |wordâs biggest company golf day as well |
| | |as the dayâs event. The ad was also to |
| | |report on the Golf Dayâs proceeds which |
| | |go to CHOC |
| |R114 000.00 |CEO Profile in South Africaâs most |
| | |influential women in business and |
| | |government |
| |R377 057.79 |Announcement of temporary availability of|
| | |e.tv on Sentechâs Vivid platform. |
| |R16 530.00 |Brand awareness |
| |R22 800.00 |Brand and company awareness in a |
| | |publication that will be distributed at |
| | |the 2010 draw. Showcase Sentechâs role |
| | |in the 2010 FIFA World Cup. |
|USAASA |R56 809.62 |City press advertorial was for a special |
| | |tribute to the late Minister of |
| | |Communications Dr. Ivy Matsepe Casaburri |
|NEMISA |R49 090 |Staff and student recruitment |
| |R57 000 | |
| |R39Â 262 | |
| |R40Â 645 | |
| |R34 200 | |
| |R13 650 | |
| |R13Â 726 | |
| |R15Â 322 | |
| |R48 108 | |
| |R12Â 798 | |
| |R21 090 | |
| |R12 500 | |
| |R27 500 | |
| |R8 248 | |
| |R45Â 235 | |
| |R26 565 | |
| |R3Â 750 | |
| |R17, 343 | |