(1) How much do her departments plan to spend on (a) advertising, (b) communication and (c) marketing between 1 January 2014 and 30 April 2014 (i) in total and (ii) as a breakdown of the amount; (2) (a) what mediums are her departments going to use in each case and (b) who is the service provider to be used; (3) what is the main message that her departments plan to communicate during this time?