Thank you, hon member. We are busy trying to develop South African products because the historical problem in which we find ourselves is that it is only two products that are dominantly sold by tour operators, namely Cape Town and the Kruger National Park. That is a problem.
That is why, at some point, we had a meeting with the French ambassador and he told us that they are saying it is very costly for them to come to South Africa. We didn't understand why it's costly because it's euro versus Rand. They said no, we leave France and we only get exposed to two products. That is, they arrive in Cape Town.
From Cape Town they are taken to the Kruger National Park. Then from the Kruger National Park they fly back home. And they look at the costs that they incurred of travelling and all those matters, and only come to see two products.
That is an historical problem that we are beginning to say can't be correct. We need to sell South Africa in its totality. The products that each province is able to provide ... so that we spoil tourists for choice, so that they are able to have a choice of their own, so that you don't have this monopoly that is currently happening where it's only the Kruger National Park and Cape Town that monopolise everything.
So, it's a matter that we are working on, to sell South Africa as a package with all its products in all nine provinces. We are developing those products and that package through SA Tourism, SAT, and also through the provincial agencies because each province has its own agency.
So we are collaborating and working together so that we don't have a situation in which we don't talk to each other - each province does its own thing. They market their own way. So, we want to have an integrated approach towards the marketing of South Africa in terms
of what products Northern Cape provides. What products can people get in the North West? What products can people get in the Free State? So that the tourists are spoilt for choice instead of being channelled, which is the current situation ...
That's the matter that we are working ... It's not going to be easy, but we will have to crack it and make sure that if we want to make sure that there is beneficiation for all South Africans, it must be handled in that particular way. Thanks. [Applause.]