Hon Deputy Minister, on Saturday morning, a Gulf ambassador called me and said please come and talk to a group of
influential people. Now you take people to the Dubai Fair every year. They had a very negative perception of South Africa. He said to me, please come and persuade them and tell them the other side of the story so that they don't have this negative perception. Now these are the people - and you've got a visa waiver for them - that spend between $6 000 and $10 000 every time they come. They are not backpackers!
But, your challenge, and the department's challenge is how to change the negative narrative into a positive narrative. But also our challenge is how we become positive in selling South Africa and not talking South Africa down. Thank you.