It was envisaged that the project would accommodate more than 50 000 units and house 200 000 people. It is also envisaged that there would be 15 000 units to cater for households earning less than R3 500 per month and 7 000 to 10 000 units for households earning between R3 500 and R15 000 per month (gap market). The estimated project value was R25 billion. During phase 1 of the project, 500 government subsidy units would be constructed to unlock the wedge of the development in duplex style. The project was expected to create 43 000 new permanent jobs and 140 000 to 280 000 construction jobs sustained over a 15 to 20 year period. A total private sector investment of approximately R17 billion was also envisaged.