In light of the need to speed up progress on South Africa's developmental challenges, government is shifting to target outcomes. To improve service delivery and increase accountability, the Presidency announced the adoption of 12 measurable outcomes, which will become the focus of policy and implementation. These objectives, with associated and defined targets should be reached by 2014, of which Outcome 6 and 12 speak directly to the Department of Communication's (the Department) targets and Government Communication and Information Service (GCIS) respectively.