3.8.7.3 Advertising: (i) the local economy has been hard hit by the ongoing global economic woes and closure of several local employers; (ii) the other local publication (owned by Media24) has been serving its clients for more than twenty years, thus making major in-roads into the existing markets; (iii) long term commitments / contracts; and (iv) Eskom committed but contract outstanding due to moratorium placed on supplier database / verbal agreement.