... we found that the World Cup is even unknown to them, with community members saying, "We hope that after the World Cup maybe there will be improvements in our small village; maybe the eyes of our officials will now be opened to poverty in the rural South Africa."
This means that the people in rural areas don't feel it; they feel left out. One youth member even said, "I do not know anything about the World Cup; I don't even know the players. It is not often that anything happens. It only happens in town. [Interjections.]