Does the Department use the All Media Product Survey produced by the South African Audience Research Foundation to guide its planning in respect of (a) media and (b) advertising; if not, what do they use? (NW4138E)
MINISTRY:COMMUNICATIONS
REPUBLIC OF SOUTH AFRICA
Private Bag X 745, Pretoria, 0001, Tel: +27 12 473 0164 Fax: +27 12 473 0585
URL: http://www.gov.za
NATIONAL ASSEMBLY
QUESTION FOR WRITTEN REPLY
QUESTION NUMBER: 3477 of 2015
DATE OF PUBLICATION: 11 September 2015
Mr E J Marais (DA) to ask the Minister of Communications
Does the Department use the All Media Product Survey produced by the South African Audience Research Foundation to guide its planning in respect of (a) media and (b) advertising; if not, what do they use? (NW4138E)
Reply:
Minister of Communications
The Government Communication and Information System uses the All Media Product Survey for (a) media planning and (b) advertising strategies.
MR DONALD LIPHOKO
ACTING DIRECTOR-GENERAL
DEPARTMENT OF COMMUNICATIONS
DATE:
MS AF MUTHAMBI, MP
MINISTER OF COMMUNICATIONS
DATE: