. 12 NDA publications were produced as planned. . R1 million Rand value of free publicity (print, electronic and online) was secured exceeding a target of R250 000. . 676 246 NDA website hits was achieved exceeding a target of 25 000 hits . 10 000 hours were spent on the NDA website exceeding a target of 85 hours. . 11 audio visual materials were collected from dialogues against a target of 10. . 114 internal communications initiatives were implemented (Rara Sessions, Newsflash and Newsletter) exceeding a target of 110. . 7 Special Development Profiling Events were implemented as planned.