Strategic Priority 1: Industry Stewardship (Knowledge and Advocacy) The objective of the first Strategic Priority: Industry Stewardship (Knowledge and Advocacy) is to ensure a full understanding of the industry and to begin to respond to industry needs and challenges, so as to be recognised as "the industry experts". A total of 7 targets were set for 2011/12, of which the Authority realised none. The Authority reported that the poor performance on this strategic priority was due to budgetary constraints experienced in the financial year under review. As mentioned above, Strategic Priority 1: Industry Stewardship (Knowledge and Advocacy) achieved none of the predetermined targets in 2011/12.