1. The riots/looting and protests were broadcasted across the globe. While no study was conducted on the impact, publicity of such negative events would have impact on the brand and the sector recovery efforts. It will require more effort to reposition destination South Africa and to restore consumer and trade confidence. Disruption of tourist activities and forward bookings cancellations were the most immediate impact while the brand impact will also be felt in the medium to long term.
2. (a) and (b) The main focus is the implementation of the Tourism Sector Recovery Plan. On the global front, SA Tourism will be embarking on the Global Advocacy Project in collaboration with Tourism Business Council of South Africa (TBCSA) which is focused on addressing travel trade and consumer confidence building measures. In reigniting the domestic tourism and stimulating demand, Travel Week trade campaign was launched end of August 2021. The campaign is aimed at driving the trade to load their discounted deals on the Sho’t Left platform. This was followed by the consumer campaign. Furthermore, SA Tourism will be launching the Global Brand Campaign. The campaign is aimed at reigniting the regional and global demand and will be launched in September 2021.