NATIONAL PARLIAMENT
(For Written Reply)
QUESTION NO. 1252
INTERNAL QUESTION PAPER NO. 11
DATE OF PUBLICATION: 15 April 2011
Mr G R Krumbock (DA) to ask the Minister of Tourism:
Whether any steps have been taken to deal with South Africaâs Safety and
Security brand statistic declining from (a) 2007-08, (b) 2008-09 and (c)
2009-10; if not, why not; if so, (i) what are the reasons for the decline
and (ii) what steps have been taken?
NW1396E
MR G R KRUMBOCK (DA)
SECRETARY TO PARLIAMENT
HANSARD
PAPERS OFFICE
PRESS
1252. THE MINISTER OF TOURISM ANSWERS:
South African Tourism tracks the tourism brand twice a year, in February
and November. Last year, an extra wave of research was conducted
immediately post the 2010 FIFA World Cup. The perceptions of safety in
South Africa increased considerably post the FIFA World Cup. There was a
slight decrease in November 2010 but not to the levels pre the World Cup.
These figures are a guideline and not definitive but are used to inform our
marketing and communications in tourism so that we base marketing on
consumer needs. We will constantly work on using word of mouth and media
to promote South Africa as a safe destination to visit. The facts show
that 95% of tourists who visit the country annually are very satisfied with
their visit and will recommend the country to others.
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