DEPARTMENT OF TOURISM
DEPARTEMENT VAN TOERISME
MINISTER
QUESTION NO. 1469 FOR WRITTEN REPLY: NATIONAL ASSEMBLY
A draft reply to Mrs C N Z Zikalala (IFP) to the above-mentioned question
is enclosed for your
consideration.
Dirk van Schalkwyk
DIRECTOR-GENERAL (Acting)
DATE:
DRAFT REPLY APPROVED/AMENDED
MINISTER
DATE:
NATIONAL ASSEMBLY
(For written reply)
QUESTION NO. 1469
INTERNAL QUESTION PAPER NO 18
DATE OF PUBLICATION: 25 September 2009
Mrs C N Z Zikalala (IFP) to ask the Minister of Tourism:
(1) Whether the number of tourists visiting the country has decreased in
the 2008-09 financial year; if so, what are the relevant details;
(2) whether any additional initiatives and programmes will be implemented
to boost the tourist industry; if not, why not; if so, what are the
relevant details?
NW1830E
MRS C N Z ZIKALALA (IFP)
SECRETARY TO PARLIAMENT
HANSARD
PAPERS OFFICE
PRESS
1469. THE MINISTER OF TOURISM ANSWERS:
1) No, Foreign arrivals increased by 5.5% between 2007 and 2008. In
total, there were 9,591,828 arrivals in 2008 compared to 9,090,881
arrivals in 2007.
Foreign arrivals for the first 6 months of 2009 increased by 1% over
the same period in 2008. In total, there were 4,720,343 arrivals in
the first six months of 2009 compared to 4,671,749 arrivals for the
same period in 2008. The travel statistics are compounded per calendar
year and not financial year.
2) Yes,
All South Africa Tourism marketing plans have been adjusted to include
recovery plans. These include more joint marketing agreements with
trade partners, increasing advertising slots on global broadcast
platforms; a major social marketing campaign on travel sites; hosting
key media and trade in South Africa and an aggressive public relation
reputation management initiative.