NATIONAL ASSEMBLY
QUESTION FOR WRITTEN REPLY
|QUESTION NUMBER: |51 |(NW52E) | | |
|DATE OF PUBLICATION: | |February 2014 |NA IQP: |01 |
| |13 | | | |
|DATE OF REPLY: | |February 2014 | | |
| |27 | | | |
MR S B FARROW (DA) TO ASK THE MINISTER OF TOURISM:
(1) How much does his department plan to spend on (a) advertising, (b)
communication and (c) marketing between 1 January 2014 and 30 April
2014 (i) in total and (ii) as a breakdown of the amount;
(2) (a) what mediums is his department going to use in each case and (b)
who is the service provider to be used;
(3) what is the main message that his department plans to communicate
during this time?
NW52E
THE MINISTER OF TOURISM REPLIES:
1) (i) (a, b and c) R2 268 207.19
(ii) (a) Advertising:
|Tourist |Print Media |Budget |
|Guides | | |
|Campaign | | |
| |Explore SA Magazines: |R |
| | |27Â 303.00 |
| |Mango Juice Magazine |R |
| | |16Â 055.76 |
|Recruitment |City Press, Rapport, Sunday |R 137 |
| |Times |270.00 |
| |City Press, Rapport, Sunday |R 137 |
| |Times |270.00 |
| |TOTAL Vat incl |R 317 |
| | |898.76 |
Advertising, communication and marketing:
|Tourism |Radio Station |Budget |
|Education | | |
|Awareness | | |
|Campaign | | |
| |SABC Radio (Ukhozi FM, |R 873 |
| |Umhlobo Wenene, Thobela FM, |120.00 |
| |Motsweding FM, Lesedi FM, | |
| |Munghana Lonene FM, | |
| |Phalaphala FM) | |
| |Power FM |R 290 |
| | |400.00 |
| |Sponsorships(Introduction and|R 277 |
| |closing message) |920.00 |
| |Production (recording of |R 100 |
| |interviews) |000.00 |
| |TOTAL |R1 541 |
| | |440.00 |
| |VAT |R 215 |
| | |801.60 |
| |TOTAL VAT incl. |R1Â 757 |
| | |241.60 |
|Journey to |Communication Medium |Budget |
|Service | | |
|Excellence. | | |
| |Radio Riverside and OFM. |R 64 |
| | |342.00 |
| |Gemsbok local newspaper. |R 34 |
| | |127.33 |
| |Online advertisement on |R 25 |
| |Tourism Update website. |200.00 |
| |Interviews on Radio |R 13 |
| |Riverside. |680.00 |
| |A live-broadcast where all |R 55 |
| |participating stations will |717.50 |
| |be linked to the broadcast | |
| |through the satellite | |
| |platform of Radio Riverside | |
| |will be done in June 2014. | |
| |Even though, this falls | |
| |outside April 2014, it has | |
| |been included as it forms | |
| |part of the total amount | |
| |listed above. | |
| |This project starts from | |
| |January to June 2014. | |
| |TOTAL Vat incl. |R 193 |
| | |066.83 |
2) (a) Print media will be used for publishing Tourist Guides Campaign
in Explore SA and Mango Juice magazines; radio will be used for the
Tourism Education Awareness Campaign and radio, print and online is
being used for Journey to Service Excellence Campaign. Print media to
be utilized for recruitment advertising
(b)
⢠Tourist Guides Campaign: Explore SA and Mango Juice
magazines.
⢠Tourism Education Awareness Campaign: Government
Communications Information Systems (GCIS), South African
Broadcasting Corporation (SABC) and Power FM.
⢠Journey to Service Excellence Campaign: Radio Riverside
(local radio), OFM, Gemsbok local newspaper and Tourism
Update website.
⢠Recruitment: Siyafika Comms and Kone Solutions
3) Main messages
⢠Tourist Guides Campaign: Advantages and benefits of using
registered tourist guides for business and for the country.
⢠Tourism Education Awareness Campaign: To address barriers on
the demand side of domestic tourism. It will focus on
educating and empowering audiences on travel issues with the
aim of increasing their confidence to embark on trips
locally.
⢠Journey to Service Excellence Campaign: To build a service
excellence culture, communicate the importance of SANS 1197
and the self-assessment tool developed by the department.
⢠Recruitment: None
---oOo---