MINISTRY OF PUBLIC SERVICE AND ADMINISTRATION
REPUBLIC OF SOUTH AFRICA
NATIONAL ASSEMBLY
QUESTION FOR WRITTEN REPLY
QUESTION NO.: 44
DATE OF PUBLICATION: 13 FEBRUARY 2014
Mrs N W A Michael (DA) to ask the Minister for the Public Service and
Administration:
(1) How much does her department plan to spend on (a) advertising, (b)
communication and (c) marketing between 1 January 2014 and 30 April
2014 (i) in total and (ii) as a breakdown of the amount;
(2) (a) what mediums is her department going to use in each case and (b)
who is the service provider to be used;
(3) what is the main message that her department plans to communicate
during this time?
NW45E
REPLY
(1) The Department had spent R938,096.00 to communicate and popularize
the African Peer Review Mechanism (APRM) Country Report during the
months of January and February 2014. The Report was presented to the
APRM Heads of State and Government Implementation Committee in Addis
Ababa, Ethiopia in January 2014.
At this stage there are no further communication campaigns envisaged
during the months of March and April 2014.
Communication campaigns in respect of the month of April 2014 have not
yet been finalized at this stage.
a) (b) & (c) Total amount spent on Advertising; Communication and
Marketing during the months of January and February through the
Sowetan, Beeld, Sunday Sun, Daily Sun, City Press, Sunday Independent,
New Age and The Star is R328,577.00. Total amount spent on SABC
Radios and Radio 702 is R609,519.00
(2) (a) Main stream newspapers referred to above as well as SABC Radios
and Radio 702 were utilized as platforms for the APRM Country Report
communication during the months of January and February. (b)
Government Communication and Information System was utilized to assist
the Department in this campaign during this period.
(3) The Department had during the months of January and February
communicated the presentation of the third Progress Report on
improving lives of South Africans with the Report focusing on progress
made in the implementation of National Programme of Action in the
areas of Democracy and Political Governance, Economic Management;
Corporate Governance and Socio-Economic development.