NATIONAL ASSEMBLY
FOR WRITTEN REPLY
QUESTION 2006
DATE OF PUBLICATION OF INTERNAL QUESTION PAPER: 02/11/09
(INTERNAL QUESTION PAPER NO 26-2009)
Dr W G James (DA) to ask the Minister of Higher Education and Training:
(1) What total amount in respect of advertising has his department and all
specified
entities reporting to it (a) budgeted for and (b) spent during the period 1
April 2009
up to the latest specified date for which information is available;
(2) (a) what total number of advertisements for his department and each
entity reporting
to it (i) appeared in the print media and (ii) were broadcast on (aa) radio
and (bb)
television, (b) how much did each advertisement cost and (c) what was the
purpose
of each advertisement?
NW2658E
REPLY:
Question 1
| |Advertising |
| | |
|Entity | |
| |Budget for |Spent to date |
| |2009/10 | |
|CHE |175 000.00 |155 081.04 |
|NSFAS |6 673 033.00 |600 000.00 |
|SAQA |690 000.00 |120 975.42 |
Question 2
| |Total number of | | |
|Entity |advertisements |(b) Cost |(c) Purpose |
| | |per | |
| | |advert | |
| |(i) Print |(ii) Broadcast | | |
| |media | | | |
| | |Radio |Television| | |
| |
|1 April 2009 to date |
| | | | | | |
|CHE |5 |0 |0 |17 100.00 |Advert in |
| | | | | |KwaZulu-Natal 2010 |
| | | | | |Edition of Post |
| | | | | |Matric Magazine |
| | | | | | |
| | | | |40 036.80 |Recruitment: Post |
| | | | | |Director-Accreditatio|
| | | | | |n |
| | | | | | |
| | | | |34 838.40 |Recruitment: Post CEO|
| | | | | | |
| | | | |16 074.00 |Recruitment: Post CEO|
| | | | | | |
| | | | |47 031.84 |Recruitment: Post of |
| | | | | |Project |
| | | | | |Administrator-Institu|
| | | | | |tional Audits |
| |Total number of | | |
| |advertisements | | |
| | |(b) Cost | |
| | |per advert|c) Purpose |
|Entity | | | |
| |(i) Print |(ii) Broadcast | | |
| |media | | | |
| | |Radio |Television| | |
| |
|1 April 2009 to date |
| | | | | | |
|NSFAS |13 |0 |1 |194 940.00|Taxi TV (3 months of |
| | | | | |TV inside taxis) |
| | | | | | |
| | | | |45 043.68 |Life after school |
| | | | | | |
| | | | |14 630.00 |Careers Unlimited |
| | | | | | |
| | | | |12 790.80 |Bursary Register |
| | | | | | |
| | | | |6 000.00 |Central Application |
| | | | | |Office |
| | | | | | |
| | | | |95 393.37 |Sunday Times |
| | | | | | |
| | | | |67 852.80 |Mail &Guardian |
| | | | | | |
| | | | |11 400.00 |Hip 2B2 |
| | | | | | |
| | | | |24 487.20 |Cosa Communication |
| | | | | | |
| | | | |34 200.00 |B-Squared |
| | | | | | |
| | | | |4 873.50 |Orbes Media |
| | | | | | |
| | | | |14 076.72 |Daily Sun |
| | | | | | |
| | | | |5 899.50 |Post Matric |
| | | | | | |
| | | | |3 078.00 |Infestation |
|The above lists reflect the publishers of various print publications. The |
|advertising is geared to explain to various target markets that funds are |
|available through NSFAS for higher and further education. Most of the |
|advertising targeted Grade 11 and 12 learners, educators and parents. |
| |Total number of | | |
| |advertisements | | |
| | |(b) Cost | |
| | |per advert|c) Purpose |
|Entity | | | |
| |(i) Print |(ii) Broadcast | | |
| |media | | | |
| | |Radio |Television| | |
| |
|1 April 2009 to date |
| | | | | | |
|SAQA |7 |0 |0 |10 830.00 |Advert in the |
| | | | | |Business Brief |
| | | | | | |
| | | | |27 321.00 |Advert in the |
| | | | | |Business Brief |
| | | | | | |
| | | | |27 360.00 |Advert in Top |
| | | | | |Performing Companies |
| | | | | | |
| | | | |27 360.00 |Advert in Top Women |
| | | | | |in Business and |
| | | | | |Goverment |
| | | | | | |
| | | | |9 975.00 |Advert in Post Matric|
| | | | | | |
| | | | |14 820.00 |Advert in Post Matric|
| | | | | | |
| | | | |3 309.42 |Advert in Human |
| | | | | |Capital |