NATIONAL ASSEMBLY
QUESTION NO 722
Mr M S F de Freitas (DA) to ask the Minister of Transport:
(a) What did it cost the Passenger Rail Agency of South Africa (Prasa) to
advertise in an insert of Sunday newspaper known as the Jacob Zuma Legacy
Special publication and (b) what are the strategic reasons for advertising
in this publication? NW806E
REPLY
a) R4Â 642Â 725.57
|Quantity |Description |Unit Price |Total |
|1 |Mail & Guardian |R420Â 000.00 |R 420Â 000.00|
|1 |The Sunday Times |R1Â 489Â 599.00 |R1Â 489Â 599.00 |
|1 |The Sunday Independent |R298Â 613.84 |R 298Â 613.84|
|1 |City Press |R842Â 612.50 |R 842Â 612.50|
|1 |The Sowetan |R485Â 471.00 |R 485Â 471.00|
|1 |Business Day |R391Â 678.00 |R 391Â 678.00|
|1 |The Star |R482Â 751.23 |R 482Â 751.23|
|1 |Thobejane Media |R250Â 000.00 |R 250Â 000.00|
| |Production Fee | | |
| |Subtotal |R4Â 642Â 725.57 |
| |Total |R4Â 642Â 725.57 |
                                                            Â
b) PRASA is currently driving a massive national rail revitalisation
programme whose aim is to change the face of public transport for the
next 50 years. PRASAâs vision is to position rail as the public
transport mode of choice. The agency is investing R51 billion in new
rolling stock, R30 billion in a Modern Infrastructure Upgrade Programme
and R7 billion in the latest signalling technology the rail industry
has to offer. Therefore, the purpose of PRASAâs participation in the
supplement was to tell PRASAâs story, through advertising, about
PRASAâs bold and ambitious plans to bring the best passenger rail
services in the country, to bring hope to millions of commuters who
suffer dearly daily due to over three decades of under-investment in
the rail sector, facilitate greater access to major economic hubs,
education and social services. The youth face a bleak future and PRASA,
through the Rolling Stock Renewal Programme, is planning to create 8
088 direct jobs, part of over 33 000 direct and indirect jobs over the
10-year period, thus bringing hope people who would be hopelessly
roaming the streets of our townships. The President has, over the 30
years since his involvement in our struggle, been championing a better
life for our people and PRASAâs participation converged with his
objectives, with PRASA gaining immeasurably through his brand and
publicity to highlight and inform the public about the work the agency
is doing to changing commuter experience. PRASA will continue to
participate in such excellent projects to expose the good work the
entity is doing.