Professor Lucky Nedambale, the Programme Manager for Assisted Reproduction Technologies (ART) reported that the objective of the ART project is to introduce genetically superior cattle through ART technology, introduce a model which is meant to empower individual rural farmers to participate in the existing modern beef industry value chain, to support rural farmers in managing animal health (to reduce mortality and improve fertility), to use deoxyribonucleic acid (DNA) to verify parentage and identification (to deter stock theft and for recording and improvement schemes) and to build capacity and skills of farmers and professionals who support emerging farmers. He also highlighted that the focus of the Project is on the Nguni cattle breed, which is an indigenous hardy breed.