3. Efficiency is at the end a collection of individual decisions. "All efficiency is local" to distort a common phrase. While policies can encourage behaviour and lay down a framework for better decisions, energy efficiency can never be a top-down exercise. As policy makers, business leaders, and community leaders, we must emphasize that using less to do more is a common value. In that vein, the IEA has developed a corollary to the 25 Efficiency Recommendations. The 25 "Bright Ideas" are recommendations that individual citizens can implement at the household level to improve energy efficiency in their daily lives.