In his State of the National Address (SONA) in 2009, President Zuma stressed the importance of promoting a government that is interactive, responsive and effective. The Presidential Hotline was officially launched in October 2009 in order to provide a mechanism for Citizens to talk to Government. In October 2011, the President transferred the management of the Presidential Hotline to the Department of Performance Monitoring and Evaluation (DPME) with its budget. The Presidential Hotline was placed under the Frontline Service Delivery Monitoring (FSDM) which is a sub-programme of Public Sector Oversight programme (programme 4) which is responsible for evaluating strategic plans to establish their alignment with government priorities, and conduct annual management performance assessment on all national and provincial government departments over the MTEF and improve service delivery using: