The MDDA's strategic focus over the medium term will be on: (i) advocating for media development and diversity; (ii) developing partnerships in advertising with the government departments, public entities and the private sector with a view to enhance the sustainability of small commercial media projects; (iii) providing grant and seed funding for community and small commercial media; (iv) providing capacity building interventions for beneficiary organisations and communities, including mentorship and monitoring and evaluation; (v) strengthening and consolidating beneficiary projects to levels of sustainability; (vi) conducting research and knowledge management; (vii) promoting media literacy and a culture of reading; (viii) communicating and encouraging public awareness about the media sector to a level where all South Africans have access to diverse forms of media; (ix) promoting quality programming and production in community broadcasting; and (x) raising funds and mobilising resources to strengthen the community and small commercial media projects for sustainability.