6.3 Primary focus areas going forward The entity had identified three focus areas which related to services, financials and internal processes to improve the company, which comprised the following: . Retain existing customers and attract new clients through enhanced service. . Improve Earnings Before Interest, Taxes, Depreciation and Amortization EBITDA margin by focussing on improving operational efficiencies. . Enhance capital programme roll out and manage capital expenditure to revenue. . Expand network, improve services and collaborate with customers in order to improve value proposition. . Pilot projects: micro telecoms model for underserviced areas. . Achieve enhanced Southern African regional connectivity. . Alignment and collaboration with Sentech. . Introduce international services when WACS goes live in 2012. . Improve compliance with the PFMA and National Treasury regulations. . Continued focus on human capital development. . Strategically re-align the organisation to the changing needs of the market.