3.14.6 Business model CTV has the following business model: (i) CTV is a non-profit organisation with all profits ploughed back into the station; (ii) the station has no private investors as it is believed that this would threaten the non- commercial orientation of the channel; (iii) CTV derives revenue from advertising (10%,) donations and sponsorship (40%), airtime sales (40%) and community donations and sundry income (10%); and (iv) diverse revenue streams ensure that no one source of funding dominates and therefore exerts undue influence.