Before the kickoff in South Africa of the FIFA World Cup 2010, the Minister of International Relations and Cooperation reported to the Committee that all State Protocol lounges, including the newly built State Protocol Lounge at the King Shaka International were fully functional. It has been, therefore, the considered view of the Committee to ascertain the state of functionality of all SPLs and to ensure that 'branding' of the country in furtherance of the public diplomacy concept is given the necessary prominence.