. Putting broadcasting and broadcasters back in the forefront of what the organisation is about and editorial integrity back into the platforms and programmes of the SABC in particular News . Build brands that reflect excellence and the South African identity in every way . Building the digital SABC and integrating the digital future into all plans and actions . Having an operating model that is simple and easily understood supported by an organisational design that assigns accountability directly to those charged with execution of the Enterprise plans and good governance . Building an organisation that is economical, efficient and effective . Focusing on the performance of the Enterprise at every level and holding individuals accountable for delivery . Managing and reporting on strategy development and implementation, operational performance and risk management