. Reduce costs through more efficient systems and processes; . Utilise frequency as a catalyst to build and grow new markets; . Provide a strong feeder network to international carriers and continuously seek to develop new secondary entry points into the SADC region; . Achieve greater accountability, transparency and stakeholder confidence through good corporate governance practices in accordance with international best business practices; . Commitment to business standards that are ethical, professional, service orientated, and performance and profit driven; and . Embrace a holistic approach that takes the community, customers, employees, suppliers and shareholders into consideration.