Advertising is audience centred. Tshwane n/ was selected as the preferred community television station for campaigns as they have the highest amount of viewers among community television stations and that they met the targeted audience the programme was intended for.
The GClS uses scientific methods to determine which media best reach our audiences, as determined by the AMPS, TAMS, RAMS surveys that the SA Advertising Research Foundation (SAARF) conducts.
MR D LIPHOKO
[ACTING] DIRECTOR GENERAL
GOVERNMENT COMMUNICATIONS
DATE: 24 July 2015
MS AF MUTHAMBI, MP
MINISTER OF COMMUNICATIONS
DATE:
Parliamentary question 2513 of 2015