. employing a dedicated sales and marketing person; . engaging a market consultant to develop a comprehensive marketing plan; . pursuing new export markets through participation in international trade fairs; . subscribing to the Proudly SA campaign and by being listed on the Government Supplier database; and . product enhancement initiatives, for example, DIY. < Ensuring strict financial oversight with company auditors, < Pursuing the establishment of a Workers' Trust to increase worker motivation, support and morale.