We will upscale the sector's marketing research and analysis capacity. Investment in the Agricultural Research Council, the ARC, and Onderstepoort Biological Products, the OBP, is long overdue. The National Agricultural Marketing Council is pivotal in this regard as well as in the monitoring of the food prices across the country. Here, we wish to call on companies that have colluded in price-fixing to lower the price of bread and to sell their bread at cost price. It is not enough for them to simply apologise. I am challenging them to sell their bread at cost price. They have the ability to do so. [Applause.]