i. Brand strategy Development and Management - R59 455 149.00 a. Development of new SA Brand Positioning b. Align positioning and visual language of key sub-brands to national brand key c. Integrated creative strategy to activate new brand positioning and launch of new Brand SA slogan d. Implement co-ordinated and integrated channel strategy that addresses which channels we use to go to market e. Domestic Mobilisation - development of content for mobilisation campaigns f. E-Marketing strategy