iii. Brand Intelligence and Performance Management - R9 984 110.00 a. Development of the definitive knowledge management system regarding the Brand b. Measurement of the achievement of the Brand SA Performance Dashboard c. Global Segmentation Model iv. Stakeholder and Partner Alignment and Integration - R37 323 071.00 a. Brand Alignment project roll out b. Establishment of stakeholder forums c. Relationship management and monitoring d. Leverage Stakeholder Events e. Thought leadership programme