(a) (i) What are the details of the festive season road-safety campaign, including dates and activities
The focus was mainly on drivers, passengers and pedestrians, although cyclists contribute a minimal percentage to the road fatalities, they were also targeted.
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(ii) on what basis was the campaign designed
This is informed by our crash data that the majority of people who die on our roads are vulnerable road users. Thus the campaign sort to reach out passengers and pedestrians. It is common cause that during the festive season people travel long distances on the road, hence the campaign was also developed and targeted drivers as well.
(b) (i) how was the success of this campaign measured
This was through determining the number of people that were reached through our campaigns using various mediums. As well as through the feedback we received while engaging road users.
(ii) what factors emerged that showed statistics to be worse this festive season than the previous one
Factors that emerged to make this year’s statistics worse than the previous one include the rainy conditions that conditions that prevailed over this period. The festive season was also characterised by three successive long weekends. This encourage the consumption of alcohol and lond distance traveling.
(c) what plans are in place to rectify this?
Road Safety Education planned a more intense 365 Day Road Safety Plan. The Department, provinces and all the Roads Entities are gearing up to implementing the National Road Safety Strategy once approved by Cabinet. In the meantime efforts are being put in place to enhance the work that is being done through law enforcement, education and awareness campaigns as well as media campaigns. These programmes focus on the following: