BayTV management responded as follows: (i) the licence conditions were being used as a benchmark as none of the management was ever involved in local television; (ii) the split on revenues is 80 % for Bay-TV and 20 % for Urban Brew - Bay-TV receives feeds from Urban Brew which are most viewed in other television stations. However, BayTV was working on a strategy should Urban Brew pull out of the agreement; (iii) no sustainability template had been developed - management was busy grappling with pricing model in terms of pricing in advertising; (iv) BayTV has a good and sound relationship with the SABC and some of Bay-TV Board members are employed at the SABC; (v) By-TV is a community station and not a youth station, however, during campaigns, the influence of youth played a huge role during the recruitment process.