3.1.1 Overview of BayTV The station was launched in October 2011. The first areas of broadcast that BayTV reached were the Nelson Mandela Bay regions of Uitenhage, Ibhayi townships, Bethelsdorp, Despatch, KwaNobuhle, Motherwell, Jeffery's Bay and Humansdorp. The station has a viewership of 1, 5 million. It broadcasts in three languages: 60 % in English; 10 % in Afrikaans; and 30 % in IsiXhosa. The station's content is 60 % talk and 40 % music. BayTV currently employs 48 fulltime interns who earn a stipend, five to 10 volunteer interns in various positions receive training in order to be prepared for the future in the television and film industry. 3.1.2 Content The station has 90 % local and 10 % international content. The content consists of news, current affairs shows, entertainment and documentaries. It covers local news, sport, youth, children, women's issues, education, music, local culture and the concerns of the people of Nelson Mandela Bay. The content comes mostly from local producers.