The station has adopted a revival campaign that had the following achievements: (i) successfully created visual spectacle wherever given an opportunity to market the brand; (ii) created a perception that all is well within the brand value chain system; has been able to put a foot forward in aligning itself with credible institutions to create high levels of its brand potential; (iii) created a mobile visibility appeal; and (iv) stretched itself way more to earn the respect of business associations both locally and nationally.