The timing of the test launch during the World Cup is an interesting development, given that the car will only be ready for a formal launch in 2012. Can the Minister explain the timing? More importantly, can she tell us who will benefit from the development and sale of the battery-operated car - the DST, ANC or Optimal Energy? The selling price of the Joule car is expected to be in the region of about R200 000. So, clearly, it is not aimed at the ordinary man in the street.